Here’s 2-Weird AdWords Tricks that could Save You Thousands

You’re told time and again that Quality Score is super important. It lowers your cost per click. It lowers your cost per action. It improves your ad rankings. In short, high Quality Scores correlate really well with overall account success.

OK, OK, you’re saying, I get it! But how do I actually get these high Quality Scores?

Google’s exact formula for calculating Quality Score is famously mysterious, like the recipe for Coke. But we do know that click-through rate is the single most important factor. Google wants to keep users happy so they keep clicking ads – therefore, the easiest way to improve your Quality Scores is to get your click-through rates up higher.

#1: Use Site Extensions

If the three rules of real estate are location, location, location, the three rules of Google ads are extensions, extensions, extensions. Ad extensions are free to use and pretty much guaranteed to increase your click-through rates.

#2: Put an Exclamation Point in Every Ad

Google only allows you to use one exclamation point in your ad, but something about a vertical line and a dot just makes people more likely to click your ad. Use it!

Try these yourself and I’d love to hear how you get along.