Everyone talks about content marketing. How it’s so amazing! But why is it that every time you write a blog post, no one reads it? Well today I’m going to teach you how to promote your content when you have no followers.

I’m going to show you every time I started a new blog in a new space under a new author name because it’s not me always creating a new blog but it’s one of my clients or a company I invested in. What I’ll do is I teach them this strategy and you know what it’s how they grow their blogs each and every single time.

When you’re writing a blog post what you need to do is link out to relevant sources even if it’s a competitor that’s okay don’t worry about it if someone has other amazing content that will benefit your readers link out to them it really is that simple because by doing that you’re putting them first. It shows trust. As you build more trust, people will love you and they’ll keep coming back.

So let’s say I’m writing a detailed article on marketing and there’s some stats on how many people are clicking on paid ads or how much revenue Google is making or how much more people are coming from mobile these days on Google search versus desktop. Well, I’ll use other websites that have stats to back up the points that I’m making. I link out to them in general every time I have a 2,000 word blog post. I try to link out to at least 10 to 20 sources.

Now you don’t want to shove them in there and to just link up for the sake of it. Only link up to benefit other people. Each time you link out it should be because it’s benefiting your readers. They’ll love you because they’re learning more in addition to that the people you’re linking out will also love you because you’re driving free traffic to them.

So let’s say I link out to Mark from one of my blog posts. I’ll e-mail Mark saying, “Hey Mark! I love your work so much so that I even linked out to you in my latest blog post. Feel free to check it out. Cheers, Faisal. PS > If you shared my post, it wouldn’t just make my day it would make my year.”

When you do that a lot of people will feel flattered because you linked out to them and plus their content is amazing so why wouldn’t you link out to them? They’ll start sharing it on Twitter, LinkedIn, Facebook etc and this will help you get more traffic.

That’s how I promote all of my client’s content, when I’m starting them off. It’s that simple. Thanks for reading and if you want to share this article, please feel free to do so. You’ll make my day!