What are the 4 words blowing apart the old rules of marketing?

SOCIAL
Social Media has come of age

It’s now a core part of any successful marketing strategy – and it’s no longer good enough to just publish any old stuff. It’s about engagement and about helping you achieve your wider public relations and communications objectives. Just think, right now, there’s a conversation out there, on a forum, blog, review site or LinkedIn group that you’d want to be part of.

I can help you find, engage in and nurture conversations. I help my clients measurably benefit from their digital conversations in any channel, whenever relevant content is being shared, talked about or acted upon.

CONTENT
Shareable content is the new king

From a simple tweet to a 3 minute video, the content we create must be informed by the insights we draw from the digital conversation. All the while giving careful consideration to the most appropriate format and channel. It can’t just be interesting to you and I, it must help drive the conversation on.

I can help create demand generating content that gets started, talked about and acted upon on a prolific scale. Whether it’s traditional guides and reports or more emotionally resonant videos.

DATA
Data is changing everything

Marketing has traditionally been about finding out and engaging groups of “prospects.” Now, thorough the expanding use of data, our increasing connected world gives us the opportunity to move towards focusing on the individuals and influencers that matter the most.

I can help you use the data to create more relevant, more personalised content, more timely and ultimately more engaging communications. My specialisation is to understand the context and power of marketing data in meeting your goals.

AUTOMATION
The game changer

Marketing automation is the buzzword that has many excited… and even more confused. So what is it? It is streamlining, automation and measurement of a range of marketing tasks so that brands can become more targeted, personalised and ever more efficient.

I can help you automate marketing analytics, social media monitoring, email marketing, lead generation and management. This creates true personalisation (thorough email and social), in sales lead generation (spotting and responding to conversation or behaviour) with optimised content, formats, copy, imagery and videos, all in real time.