Don’t worry, we’ve all been there. But what if I told you that there’s a handful of amazing tools that will solve all your SEO problems. In this article, I will be sharing the best SEO tools with you: Tool 1: Moz Moz is a really simple and easy to use SEO tool especially for beginners….
Three Google Adwords Don’ts #1 – Vanity metrics: 6.7 million impressions! 17k clicks! 10% CTR! But the truth is those metrics tell you nothing about your performance or your bottom line. It’s easy to give yourself credit for a 10% CTR. But a 10% CTR without a high conversion rate means nothing. In fact, it’s…
What tools should I use to market a business online? This is a question I get asked a lot. So, here they are: 1. Google Analytics: It shows what kind of traffic your site is getting and what traffic sources are causing conversions. The later is what needs to be optimised. Set up and monitor,…
Here’s 2-Weird AdWords Tricks that could Save You Thousands You’re told time and again that Quality Score is super important. It lowers your cost per click. It lowers your cost per action. It improves your ad rankings. In short, high Quality Scores correlate really well with overall account success. OK, OK, you’re saying, I get…
An Email Funnel – blimey what’s that? Chances are, if you’re thinking of building an online business, wanting to drive awareness online or work in marketing, then you’ve probably heard the term “email funnel” thrown around before. But what is an email funnel? It’s automated chain of email marketing messages which guide a lead towards…
As a marketer, you probably spend all day thinking about brands. But your customers don’t. That means that to connect with people, you have to understand where your brand fits into their lives. YouTube is an increasingly important reflection of these cultural waters. That’s why we can all learn a great deal by spotting trends….
Ranking on Google has changed. How do you find the right keywords? It’s not the early naughties any more. Google is a lot tougher to get rankings for. Here’s 4 tips that make it easier: Tip 1: Pick a niche Everyone goes after big terms. You can eventually get there but it takes 6 months…
Very much indeed. At least if you’re optimizing your site for Google. Today, 95% of all mobile searches are done on Google. For Google to retain this insane level of dominance, they’re going to tweak their algorithm so that it’s optimized for mobile users FIRST. In fact, they already have…First, Google rolled out its Mobile-Friendly…
On Wednesday, we learned SCL Group the parent company, of Cambridge Analytica, were closing it’s doors. It’s brand image had been tarnished beyond repair. The reality is that brand image matters. It matters a lot. Here’s why brand image goes beyond branding as we know it: Brand Image Makes An Impression We know that making…
Message extensions give users the opportunity to click, to text a business directly from the ad! Advertisers can even include a pre-written text message to make starting that conversion easier for mobile users in a hurry. There is however one caveat – there is no conversion tracking. Advertisers who want to see how many texts…