Blogging is popular. Everyone’s already doing it. You’re probably already doing it. But you know what, compared to five ten years ago blogging is so common that people don’t even read all the blog post right now.

Eight out of ten people will read your headline fully. Two out of ten will click through and read your article. That just shows that people are desensitized to blog posts and they’re not really reading them.

Today, I’m going to share how you can write a blog post that people will actually read.

1. Use “You” and “I”

So if you’re going to write a blog post there’s a few things that you need to know. Number one is write with the words “you” and “I”. If you don’t include the words, “you” and “I”, people aren’t going to feel that it’s a conversation.

If they don’t feel that it’s a conversation, they’re going to think of it as like a university lecture and they’re going to leave. When you’re more conversational with people they’re more likely to engage read and respond.

2. Paragraphs of 5 to 6 lines at the most

Number two is your paragraphs can’t be more than five or six lines. The moment they’re more than five or six lines, it’s just overwhelming. People don’t want to go through that.

If you look at my articles, I try my very best to do this. I even have some paragraphs that are only two to three lines.

3. Use subheadings

Next you want to use subheadings. Subheadings break down sections within your blog post. This makes it easier to skim.

Without subheadings people won’t be able to get the gist of your content without reading the whole thing. This means you’re going to get less readers.

Through subheadings people can go down to the section of the blog post that they want to read and read that area and then keep scrolling through.

4. Use a Conclusion

Number four is to make sure you use a conclusion. Write a conclusion every time you create a blog post and you can even label that conclusion. It keeps it really simple.

People can scroll down read your conclusion and know what your blog post is about and decide if they want to scroll back up and read the rest.

I know that sounds strange but that actually is the visitor / reader pattern when they’re scrolling through and reading your blog post. A lot of people go down read the conclusion then go back up.

5. Cite your Sources

Next, when you blog post, make sure you cite your information. Don’t just come up with the facts and data without citing it. If you do that people are going to call BS and not come back number.

6. Use Pictures

Number six is to use a picture. They say a picture says a thousand words. If you use graphics and images to explain the message that you’re trying to convey, people are much more likely to read and stick around.

7. Be Thorough

Make sure your article is really thorough and actionable. If someone reads your article and they’re like oh nice, I know I can go do something after reading this, they’re going to be like great I should keep reading their content.

So in conclusion, if you follow those little tips, you’re going to create blog posts that people actually want to read. Once you have a blog which gets a lot of traffic, you can use these techniques to convert those readers convert into customers.

So, what drives you nuts about the blogs that you see around the web? What do you love when you read them? Let me know in the comments.