You’re creating a website and you want to rank high on Google. Should your domain name contain a keyword or should it not? Will it improve your SEO?

In this article, I’m going to answer the question of, should your domain name contain keywords?

Well, if you want to rank higher, of course, having keywords really does help. Just look at hotels.com. Why do they rank so well for all the hotel related terms? It’s simply because they have hotels within their domain name.

Now this doesn’t mean they’re the largest site within the space. Priceline is a much larger company.

If you do have the keyword within your domain name, it does make it easier to rank but, if you don’t, that’s okay. Look at booking.com. It’s the most popular hotel booking site. They don’t have the keyword within their domain.

But this goes back to the question, should you have the keyword within your domain? Yeah, if you can get a domain that’s keyword rich, sure get one.

If you can’t get the keyword in your domain and you’re thinking about getting a longer domain name, such as awesomebesthotels.com, it’s not really worth it because it’s not memorable.

People aren’t going to be typing that within Google, and you don’t want to be calling your company that.

To conclude, if you can get a short domain like protein.com, bodybuilding.com, which are almost always taken these days but, if you have the money, go and buy them. If you don’t, just take your pick. Anything that’s memorable, brandable and a name that really resonates with your business. So, what catchy domain names have you come up with?