You look at your Google Analytics. You notice that you get traffic. A portion of them stay on your website for a long period of time and they may even buy your product or service, but most your visitors are staying on your website for less than ten seconds. Slightly disappointing. Today, I’m going to share a tips on how you can increase your time on site.

1. Text Size

The first thing you need to do is make sure your text size is large enough. From everything that I’ve tested, I’ve noticed that when you put really small text size, people are much more likely to bounce off.

It’s not that they’re blind. It’s because people are using mobile devices and tablets these days. So if your text size is really small it’s going to be hard for them to read and they’re just going to bounce right off.

2. Story Telling

The second thing that you need to do is focus on storytelling. The more storytelling you do, you’ll notice that people will continue to read the story. They’ll be engaged, they’ll be hooked and they’ll stay on your website.

That’s why I tell a lot of stories through my blog content or even on my about page. It’s a great way to get people hooked in. They’re continuing on your website, scrolling and reading.

3. Use Crazy-egg

The third thing you need to do is use crazy egg. This is a tool that shows you how people engage on your website. It will show you mouse movements, how far people scroll, it will even show you where people are clicking on stuff that they shouldn’t be clicking on, such as images that aren’t clickable. As you’re gathering all this user data you can then make changes

4. Use Different Content Types

The fourth thing you need to do is use different content types. A lot of people have text on their website but what about videos and audio podcasts?

As this is a new site, one of the things I will be moving onto is podcasts, which I shall also include on the site. The idea is that you that you need to use different content types and strategies.

5. Use Visuals

The fifth thing you need to do is include visuals by having images within your text in your web pages. It keeps people engaged. No one just wants to look at blocks of text.

Use images that help convey your messages. A picture says a thousand words, right? So if you use these visuals appropriately people are going to be more hooked and they’re going to stay on your webpages longer.

So, in conclusion if you use these five strategies you’ll increase your time on site. Then you will have an excuse to tuck in to a lovely warm Cinnabon, as a well deserved treat.

Have I got you thinking? If I’ve missed anything let me know in the comments below and I’ll include it in the post.