Online marketing is hard. How do you increase your traffic? With so many things out there from paid advertising, to SEO, to social media marketing, to content marketing, there’s so many things that you can do. How do you know what ones to leverage first to help you grow your traffic? Today I’m going to share with you five tools that can help you increase your traffic.

So, no matter what you want to go after, whether it’s social media marketing, content marketing, paid advertising, etc… I’m going to give you five tools that you should be using to grow your traffic.

1. Ahrefs.com
Ahrefs is a tool that you can use. You just put in a competitor URL and it’ll show you where they get their search traffic from. So one of my many competitors is an agency such as hookagency.com. I put there URL in there, I go into the sidebar, I click on their organic traffic, and it shows me all the pages that they’re getting traffic from, and the keywords that are driving them.

One of their most popular pages is on SEO Basics – If nothing else do these 3 things. So I take this page, I click through, I go to their website, I now can create similar content for my website. And I know that this page is getting a ton of Google traffic and, if I write a better post than theirs and then I email out all the people that are linking to them because Ahrefs also shows you all the back links that webpage has and who’s linking to them, it will get you more links and increase your rankings.

2. Buzzsumo
The second tool is Buzzsumo. Ahrefs is great to increase your Google traffic. Buzzsumo, on the other hand, is great to increase your social traffic.

Let’s say you type in search engine marketing. It’ll show you all the popular posts based on social shares to get traffic from Facebook, Twitter, LinkedIn, Pinterest etc. Now, you can take these articles and write better ones.

So there’s a search engine journal article that talks about how Yoast SEO Plugin 7.0 Bug caused ranking drops.

Well, you can talk about how Yoast SEO Plugin massively improves SEO, and you can break down in more detail on how it has made marketer’s lives easier and how it does wonderful stuff for websites, saves companies money and how it’s an amazing tool.

Once you do that, you go to buzzsumo.com, you click on view shares, it shows you all the people that share that article on Twitter. If you don’t have a paid Buzzsumo account, no worries. Take that original Search Engine Journal URL, go to Twitter search feature, type in that URL and it’ll show you all the people that tweeted it out.

You head up each of those people and you politely ask them for a tweet. In essence, you’re Googling, trying to find their email, shooting them an email, trying to convince them to tweet out your article.

3. Google Search Console
The third tool is Google Search Console. Once you add your site to Google Search Console, it’ll show you all the errors your site has, from 404 errors, to pages not working right, to page link issues.

Whatever it may be, Google will show you those issues and errors through Google Search Console. Fix them. It’ll may take a bit of time but go through them one by one. You’ll automatically get more traffic from Google.

4. SEMrush
The next tool I have for you is SEMrush. The brilliant thing about SEMrush is, it shows you all the keywords that your competition is paying for.

So, if you put in a competitor URL, such as jellyfish.co.uk, it’ll show you all the paid keywords that the marketing agency Jellyfish is bidding for. If they’re your competition, you know that if they’re continually paying money for these keywords, they drive traffic.So you should go after these keywords as well.

You can go after them from a paid perspective or an organic perspective. Either way, you know they’re high converting keywords because no one continually pays for keywords that they’re losing money on.

5. Ubersuggest
The fifth tool that you should start leveraging is called Ubersuggest. So if you go to ubersuggest.io and you type in any phrase or keyword, it’ll give you a longer list of other relevant keywords that people are searching for. It’s taking the data from Google Suggest.

What Google Suggest is, is when you type in a word or phrase within the Google search box, have you ever noticed that they give you other suggestions?

Those are suggestions based on from popularity. Ubersuggest breaks you down a whole list of them so you know to integrate those keywords within your content.

So in conclusion, if you use those five tools, you’ll start generating more traffic today. What I’ve written here just scratches the surface. I am by no means an expert and am keen to continue to learn. What other tools have you used? Let me know in the comments!