When you do any google search what do you usually find at the top? It’s some sort of article site or blog site or new site. In other words, text ranks better than any other form of content on Google. So the real question is how long does it take for content marketing to really work?

I wish I could say that you could write a blog post and within the next month or even two months you’re going to start getting rankings and traffic but that’s not the case. The answer to how long does content marketing take to be effective is a little more complicated.

Let me explain. It takes a long time to rank a post in Google. Google looks at a lot of factors such as how detailed is your content, how many social shares is it getting and even if your content getting more backlinks over time. This kind of stuff happens naturally and as your content gets older, it starts doing better and as these metrics to improve over time, your rankings roll.

So if you’re going to get into content marketing be patient. It takes time so don’t expect amazing results within a few months. Sure every once in a while your content may go viral on Facebook or Twitter, you may get a big increase in visitors all of a sudden but it won’t be consistent. Your most consistent traffic is going to be from search engines and that takes roughly two years.