You have a blog, people are reading it, you’re getting traffic, and you know what, the feeling’s brilliant, right? Well, you know what’s even better, is that those visitors and those readers convert into customers.

Today, I’m going to teach you how to turn blog readers into customers. It’s really simple, I’ve been doing this for years. Here’s how you do that.

1. Conversation Tone
The first thing you need to do is write your blog post in a conversational tone. Use the words, you and I. No one likes being talked at. Just think about going to class in school or your college, what do you do? If you paid attention, brilliant.

Me, I went to sleep a lot of times. Why? My teachers were boring. But the ones that had a conversation with me, I stayed awake, I listened, I learned. With your blog, use the words, you and I, within your text. It’ll seem like you’re creating a conversation instead of talking at your readers.

2. Subheadings
Once you do that, you want to engage with them by making your posts skim-able. Use subheadings within your blog post and break up the text, so that way it’s really easier to read. At most, you don’t want to place more than five or six lines per paragraph. If you have more than five or six lines, it becomes overwhelming, people aren’t going to find it easy to read.

3. Wrap up with a conclusion
Then you want to wrap up your post with a conclusion. By wrapping up with a conclusion, it gives them a summary of what they should have learned. In that conclusion, end it with a question. The reason you end it with a question, such as, “Do you know of any other creative ways to turn blog readers into customers?”

That creates engagement. It causes other people to leave a comment. When someone engages with you, and then you respond to their comment, you’re building that connection.When you build a connection with people, what are they likely to do? They’re way more likely to turn into a customer.

That’s what you want to do, engage with your readers. You do that by using, you and I, making your blog posts skim-able, and leaving a question at the end so that you get more comments.

When you get those comments, don’t leave them stranded, respond to them. That’s like being in a group conversation and someone asking you a conversation, and you just turning to the side and be like, “Oh, I’m going to ignore them.” That would be rude. So respond to the comments.

4. Link your Products / Services
You also want to link to your products and services within your blog post. You may even want to create blog posts that are case studies and talk about the results people are getting by using your products and services.

Follow those simple tactics and more of your readers will turn into buyers. Do you know of any other creative ways to turn blog readers into customers?