Whenever you do a Google search, 20% of the time you’re likely to click on the ads. 80% of the time, you’re more likely to click on the organic free listings right underneath. So where would you want to be?
Ads cost money and they will get roughly 20 percent of traffic, the organic listings get roughly 80 percent of the traffic and it doesn’t cost to be there. But that’s the problem. It’s not easy to rank organically. Well you know what, today I’m going to teach you how to do SEO when you have no money.
1. Roundup Posts
So the first thing you want to do is start doing roundup posts with your website. Make sure there’s a blog. If you don’t have a blog just go to wordpress.com and add a blog to your site.
Once you have a blog go and interview every single expert within your space. I’m in the marketing niche so I can Google things like top marketers, top marketing influencers, top SEO. I can create a list of them. It’s easy there’s so many blogs out there. I just have to hit up all the marketing blogs and I just say, “Hi David, This is Faisal. I’m a huge fan of your work, so much so that I want to include you in my roundup post.”
Now a roundup post is it’s asking all the influencers within your space opinion in essence. You’re asking them the same question. You’re seeing what everyone in your space thinks about that one question. Let’s say your question is about how to get rid of cat hair and you’re in the pet space. You’re trying to figure out alright what’s the best way to get rid of cat hair all over my furniture and my clothes. From all of the responses create a blog post about it make sure you link over back to their website include their face their image within that blog post and then once it’s released email it back and ask them to share the content. It’s a great way to get more social shares.
When you get more social shares you get more visitors. A portion may even link to you, as they link to and you get more social shares your rankings will climb that’s why a lot of people are doing roundup posts. This is not only great for the website owner right, it’s also great for the influencers that you interview because it gets a more free press. So of course they’re willing to share on all their social profiles like Twitter, Facebook, Linkedin etc.
2. SEMrush
The next thing you can do if you’re trying to get more search traffic is Google “SEMrush.” They have a free tool where you just put in the URL of all your competitors who rank for a specific keyword that you want to rank for. Let’s say that keyword is SEO. So, you look for all the websites that rank on page one for SEO. You put their URLs in SEMrush and what it does is it shows you all the keywords that they’re using on their website and the density. The more they use a specific keyword the more it tells Google that that’s what the page is about.
But you probably already know about keyword density. I’m not telling you to shove your content with tons of keywords over and over again. Instead of what I’m telling you to do is be thorough. What Google likes doing and you’ll notice this is a more thorough page. The more in-depth as they go on a topic the higher that web page ranks even if they have less backlinks and less social shares than someone else.
This is obviously because of course Google wants to rank the page that provides the most value to the user. So if you look at all the key phrases that people are using who rank on page one and you include some of those keywords within your web page and you’re really thorough and you go more in depth than everyone else, you’ll notice that over time your rankings will climb higher.
3. Google Key Phrases
Now the last tip that I have for you and this one’s really simple. Google whatever key phrase that you want to rank for organically let’s say you’re in the hotel space and you want to rank for a term like cheap New York hotel. Now there’s a ton of people bidding on that term in that 20% right the top and the bottom are all the paid ads the middle portion where the majority of the traffic is those are all the free listings what you want to do is look at all of their titles for their app.
See Google AdWords which is a paid version they base the rankings on where you are in the paid ranking based on how much you spend per click going to your website and how appealing your ad is. So the more appealing it is, the more clicks it’ll receive. The same thing goes with organic. You don’t have to pay to be there but the more appealing your title tag and meta description, your copy that you show Google, the more clicks you’re going to get. The more clicks you’re going to get the higher they’re going to rank.
So go into your HTML, or ask your webmaster to help you out or just Google how to change your title tag or how to change your Meta Description and you can just go in there and then make it more appealing. More people want to click on it.
Quick tip to make your title tag more appealing. Consider using adjectives. Adjectives make people want to click. I’ve also learned that using words like, now fast, get, try free also increased click throughs. So test some of those words and phrases within your title tag and meta description. You should see that you’re going to get more traffic, more clicks and your rankings will climb even if you’re in a competitive industry and you can’t spend the money that these big corporations are spending. Best of all, these big companies move slow you, can move fast you can get results quicker.
If I have missed anything and you have more suggestions on how to SEO without any money, why not let me know in the comments below? Thanks for reading!
